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Health E-News February 11 2014

Health Department Launches New Ads Highlighting High Sugar Content of Fruit-Flavored Drinks, Energy Drinks, Sweet Teas, and Sports Drinks

New Ads to Debut on TV and Buses Showing How These Drinks "Sound Healthy" But Can Have More Sugar than Soda and Can Contribute to Obesity and Diabetes

TB Annual Summary 2012The Health Department launched new ads educating New Yorkers about the added sugars found in fruit-flavored drinks, energy drinks, sweet teas, and sports drinks. The new ads, which are a part of the "Pouring On the Pounds" campaign and will run on buses and TV, explain that these beverages may "sound healthy" but are packed with added sugars that lead to obesity, type 2 diabetes and its serious complications. The TV ads encourage New Yorkers to replace these sugary beverages with healthier options such as water, seltzer, fat-free milk, and fresh fruit. The ads will run throughout the month of June.

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